VideoAgency, the company behind Trivop (a leading online videoguide for hotels), has revamped its website and concentrates now on 3 task:
- Video Production
- Video Search Engine Production (see the video interview with Marc Robertson from Reelseo)
- Digital Asset Management or how to manage your videos to many video portals like Metacafe, YouTube, Dailymotion
Video Agency CEO, Thomas Owadenko, has also launched its blog full of info and videos.
With the partnership agreement signed up recently between the CRS Pegasus and the rich media company VRX, consumers will be able to reach more multimedia to help them make a better choice when it comes to pick a hotel. But what rich media means? It covers 360 virtual tours, stilll images and interactives maps. To me there is nothing new under the sun. These forms of media already exist in various websites:
- Booking.com for example with the interactive map from Google Maps
- Online Travel Agents and hoteliers' website already display 360 virtual tours and even a company has been created to look after this media (http://www.hotelvirtualtours.co.uk/). I still have doubts about the usage of this media. Usually, you need to download a plugin or software which consumers in general rather try to avoid.
- every decent OTA or hoteliers' website has images for all their hotels offers
I believe what's missing is the video bit.
In a world where I hear the brand "YouTube" at least 3 or 4 times a week, hoteliers should really look at videos and distribute them to YouTube, DailyMotion, Metacafe and so on. Or alternatively why not work with Trivop who has been created for that purpose. (you can contact Trivop here).
I have found this video dated from September 07 of Stephen Kaufer, CEO of TripAdvisor published by Boston.com. A quick overview of why TripAdvisor is so successful.
This video shows some interesting features that could equip of our hotel rooms in the future. This was shown at a Courtyard Hotel in Newark with University of Delaware.
Hotels.com has released its latest US TV commercial around the concept of the guest getting a prefered treatment in case he writes a review of his hotel stay...clever. I have also noticed the logo has changed and is very different from the European one.
Gone are the days where customers coming from OTAs were having not necessary a great room when checking at the hotel...because of the price they paid...
I am not sure if you would drink in the glass provided in your hotel room anymore after watching this video...but let's assume it doesn't happen too often though
Sometimes whilst browsing the web randomly, you end up reaching some very good websites you never heard before. ViveoJug is one of them. I was searching for some Spaghetti recipes and I found VideoJug, a video portal bringing tips in many aspects of our lifetime. Their strapline is "VideoJug, Life Explained on Film".
The site has different sections like Food & Drink, Health, Technology and also a Travel section. A sub category is for Hotels where you can view videos responding to different questions like "What is a Bed and Breakfast". Catharine Hamm, Travel Editor at LA Times is the expert responding on video.
I also found this video "How to Get an Upgrade in First Class" which really made me laugh.
SuiteHotel, an Accor brand, has made these couple of video ads. Quite bizarre. Does that work for you?
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