

Sofitel - part of the Accor group - aims to be a leading luxury brand by 2010. Part of the branding exercise is to categorize 3 kinds of Sofitel within their portfolio of hotels:
- Sofitel Legend represents prestigious and legendary hotels across the world (like the Old Cataract in Aswan, Egypt or the Metropole in Hanoi, Vietnam)
- So by Sofitel integrate design and contempary hotels (to maybe compete with W from Starwood or Indigo from IHG). The first property will be located in Paris replacing the current Sofitel Arc de Triomphe and plans to open its new doors in 2009
- Sofitel hotels are world class hotels to please both Business and Leisure customers aorund the world
The website has also been revamped and a marketing campaign will follow in 2008.
Sofitel was created in 1964 (before the creation of the Accor group in 1983) with the first property in Strasbourg, France.
Did you know that you could purchase different elements of the Sofitel room on the SoBoutique online site.
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