Today 'Ask the CEO' features Michael Madison from Menumodo located in San Francisco, USA.
1. What problem (s) your company is trying to solve?
With menumodo we have developed the first system that provides a custom-designed, fully hosted content management (CMS) tool, which allows restaurants to centrally manage and maintain their menus for display on their own web sites and for distribution. They can upload their existing documents or write menus online, customize the look and feel, and easily integrate them into their web sites and share with others – all without any technical skills required.
The project was inspired by our frustration over the difficulties of finding reliable menus online on restaurant and hotel web sites. Once we started researching and digging into the details, it became apparent that while restaurants recognized the importance of menus (most try to show them in some form online) they were lacking adequate tools to do so easily.
We also realized that hotels in particular would benefit from promoting their restaurants to their web site visitors and guests, and recognizing that they could use this approach to improve the presentation and availability of information in other areas, e.g. room service, group and catering menus, concierge information, we decided to provide a solution.
Today’s Internet users want information - immediately, up to date and complete, and menumodo helps restaurants and hotels respond to these demands.
2. How did you finance your venture?
Menumodo is privately owned, and so far we have financed the project ourselves. We took a smart and incremental approach to building the system (see 37 Signals), and we are licensing some core software. Going forward we may consider raising funds to accelerate growth.
3. In a difficult climate of uncertainty, how do you attract talents to join your adventure?
Our core team is small, and all development work has been outsourced. Finding the right technology and the right development partners have been the greatest challenges in our adventure.
4. Could you explain your revenue model
Restaurants subscribe on an annual basis. The launch price $300 per restaurant. Custom pricing is available for hotels with multiple outlets or restaurant groups.
As a service to restaurants, and to make the product more attractive, we are building a distribution network of third party web sites (reservations, listings, guides, etc.), who will display menus hosted by us. They may also pay for customized displays.
5. Who gives you inspiration when you feel down whilst leading your company?
Inspiration comes from the task ahead, from challenging input and conversations with new customers and industry folk – and from knowing that we have a product that can make a difference and solve a real issue.
Support comes from my wife and partner, Valerie. She keeps me on the straight and narrow.
Then some trivial questions:
a/ Favourite hotel experience
For two - Relais & Châteaux Le Mas Candille, Mougins, France, and for the family a villa in the Villa del Parco hotel at the Forte Village in Sardinia.
b/ Mac or PC?
PC only for testing IE… and that is nerve wrecking enough!
c/ Explorer or Firefox?
Safari, Chrome and Firefox – now that Xmarks synchronizes them all it is easy to switch between them
d/ MP3 or CD?
iTunes all the way, including Apple TV
e/ Twitter or Facebook?
Not Twitter, maybe Facebook
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