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Tuesday, August 09, 2011

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Surely no one wants to stay in a hotel room when a boring hotel must make its occupants comfortable

Great article. Keep up the good work. Thanks.

Surely, they can't afford to be boring with the presence of other good hotels. Travelers can pick an array of good hotels in any area.

@Martin - I need to check this Hotel Taylor. I come across the 9 hotel as well the other day nearby Gare du Nord. Seems like a nice hotel with a touch of innovation in there.

Hi Gillaume, totally agree with you. Chains can be boring because their guests want consistency across the world. So it's got to be a one-size-fits-all type of look. But independent hotels can't afford it. I wrote about it on my blog some time ago, not only is this important for marketing it's going to make a huge difference in ADR. It's an investment that every hotelier should do. The owner of Hotel Taylor in Paris managed to redo the entire hotel for pretty little money and check it out now. It's one of Paris' most famous affordable boutique hotels. It's a long way from The Seven and other's like that but with about 5% of the investment of The Seven, Hotel Taylor is making about 30-40% of the turnover.

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