Twitter and UK Hotel Chains - July 2011

Quick update on where UK Hotel chains are doing on Twitter since our last post in May.

Premier Inn is now the leading hotel group in terms of followers with more than 6,000 followers and recently took over Traveldoge from previous months. The number of tweets has also increased compared to other months.

The most prolific account is still from Best Loved Hotels with more than 5,400 tweets.

Von Essen is the hotel brand who follows the least people on Twitter (45 accounts in total).

2 hotel groups have given up on Twitter: Crerar Hotels and Classic British Hotels have posted any update since May 2011.

Hand Picked Hotels and Menzies have invested much more time on Twitter recently and it shows on the ranking based on activity and number of followers.

Comments

[Sean]

I think that it's tough to strike the right balance on Twitter when you're marketing something. For example, if you were trying to attract people to your Cambridge hotels, you can tweet about your special offers, what's going on in Cambridge (for example the Folk Festival)and even run the odd competition. It takes some dedication, and it's all too easy to drive away followers with inane tweets.

[Jo Egan]

Interesting! UK hotels on Twitter are a real mixed bunch. But even more interesting would be if it your results could be split by MICE and leisure.

We (www.hoteldesk.co.uk) are trying to engage venues & hotels and our corporate clients with a variety of Twitter Trials - even tweeting genuine live conference enquiries but very few bite. I doubt they are happy to walk away from such business but are simply lagging behind with social media. We have even tried spoon feeding advice - http://www.hoteldesk.co.uk/posts/what-hotels-and-venues-need-to-do-to-adopt-social-media-success/

We would welcome your thoughts and feedback. Check out our latest experiements

http://www.hoteldesk.co.uk/posts/hotel-desk-leads-the-way-with-social-media-in-the-travel-industry/