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Monday, July 11, 2011


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I think that it's tough to strike the right balance on Twitter when you're marketing something. For example, if you were trying to attract people to your Cambridge hotels, you can tweet about your special offers, what's going on in Cambridge (for example the Folk Festival)and even run the odd competition. It takes some dedication, and it's all too easy to drive away followers with inane tweets.

Interesting! UK hotels on Twitter are a real mixed bunch. But even more interesting would be if it your results could be split by MICE and leisure.

We (www.hoteldesk.co.uk) are trying to engage venues & hotels and our corporate clients with a variety of Twitter Trials - even tweeting genuine live conference enquiries but very few bite. I doubt they are happy to walk away from such business but are simply lagging behind with social media. We have even tried spoon feeding advice - http://www.hoteldesk.co.uk/posts/what-hotels-and-venues-need-to-do-to-adopt-social-media-success/

We would welcome your thoughts and feedback. Check out our latest experiements


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