Twitter and the top 10 Hotel groups - July 2011

International hotel groups have given a lot of thoughts in the last two years about what they should be doing with Twitter. As always, they came a bit late to join the social media tool because they were not sure if the conversation had to be operated from the head office, hotels, PR company, marketing department and so on.

Let's look at what the top 10 international hotel groups ((in terms of rooms* ) in the world are doing on Twitter. When did they join the conversation. And how influential they are.

Marriott is still leading with more than 124,00 followers. There is quite a gap between this hotel group and others. Not sure if there will be another hotel group to reach this fan base anytime soon.

Wyndham is still without any Twitter account set up for the head office. Maybe Twitter is not in their communication strategy.

*The new ranking of international hotel groups has been recently revealed by MKG

Comments

[Laveece Farn]

Many businesses now have a twitter account, facebook account, or another social media tool they use to attract and maintain business. Real business indeed.

[Gary Halpin]

There is possibly a perception with regards to Twitter in that it is a young persons game and not something that some hotel chains wish to try and produce results from.
Young people do not book rooms on a regular basis, older people do socially and in busiess of course so I think Twitter is not seen to be high on an hotels marketing profile. I see many nightclubs and bars gathering a database through these mediums and I guess they have something new to offer every week and it is an affordable way to get that message accross. Facebook, Twitter, Bebo I see Adwords regularly on these for Hotels and it would be interesting to see a survey of clicks and actual purchases from this medium, any ideas??

[Srigrace]

Hotel booking software is an application which can be used businesses to automate their daily operations including of room bookings, reservations, check-in, checkout, in the most coherent manner which is conducive to the higher productivity.

[jonathan]

Power to the independents that what i say, and social media gives it right back to them...