International hotel groups have given a lot of thoughts in the last two years about what they should be doing with Twitter. As always, they came a bit late to join the social media tool because they were not sure if the conversation had to be operated from the head office, hotels, PR company, marketing department and so on.
Let's look at what the top 10 international hotel groups ((in terms of rooms* ) in the world are doing on Twitter. When did they join the conversation. And how influential they are.
Marriott is still leading with more than 124,00 followers. There is quite a gap between this hotel group and others. Not sure if there will be another hotel group to reach this fan base anytime soon.
Wyndham is still without any Twitter account set up for the head office. Maybe Twitter is not in their communication strategy.
*The new ranking of international hotel groups has been recently revealed by MKG