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Wednesday, July 13, 2011


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Its fair to say, and i`m talking from experience companies such as the above mentioned have focused very hard on their own internal guest measurement systems.

Thats great for picking up service failure trends, standards issues, brand issues etc,and of course another stick to bash hard working GM`s over the head with, but as an external marketing tool-there pretty much useless!

I think they have woken up to the fact that no matter how many millions they throw into the marketing budget, user generated content is trusted, read and relied upon by millions of TripAdvisor users.

What love is the fact that the playing a very level one now for EVERY hotel from small independent to giant multinational,game on!

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