The UK hotel market is very active on Twitter as it was shown end of May. Is the French hotel market has similar tastes for Twitter engagement with their customers?
Let's look at the unofficial ranking of French hotel chains and Twitter.
Accor Hotels is still leading the race with more than 3,600 folllowers. Relais & Chateaux is the brand who shares the most information via Twitter with more than 1,000 tweets so far. The biggest progression in terms of followers is Grandes Etapes Francaises. And Best Western is the account who follows the most people on the Social Media platform with more than 1,000 accounts.
New entry is Stars Hotels part of the JJW hotel group. Note that accounts with a * means the Twitter account is not anymore managed with no recent tweets.
@Martin - good to hear from you. When I speak to hoteliers (from hotel groups to independant hotels) there is usually no direct links to bookings when using Social Media. But it is becoming one of the sources to get a looker into a booker. If the hotel engage in a good way on Twitter, you can find some rather surprising guests coming to your hotel because they were attracted by the unique 1 2 1 conversation you started on the Social Media platform. Hyatt with their concierge is making money from their 2 years investement on Twitter because they add value on this extra service and understood everything about a 2 ways communication platform. It's not push anymore. It is push, pull, both. Listen, engage and respond.
Posted by: Guillaume Thevenot | Monday, June 20, 2011 at 01:56 PM
This is interesting, I'd love to hear about the results from the UK hotels on their Twitter campaigns. Are they getting bookings, any ideas of how much etc.
Posted by: Martin Soler - Hotel Marketing | Monday, June 20, 2011 at 12:51 PM