Day -178
I know that maybe I came up with a very catchy headline but I genuinely thinks the W hotel in London is probably the most anticipated hotel opening in the English capital for a long time after the St Martin Lane.
Not only the hotel will be located in a prime location of Leicester Square by the Swiss clock but also would have all the movie premieres nearby.
We are still very far away from the opening which is scheduled to happen in early 2011 (February 14th 2011 says their website). The pictures of the site taken this week say it all.
The exterior seems quite minimalistic for now and reminds me of the W Boston in a way.
If you want to know the starting price, just go to their website as they already accept bookings from February 14th 2011. The king bedroom starts at £309 which seems to me very high for the 1st month of opening.
I have my doubts about whether they can stick to February for the grand opening.
So let's start a countdown and I will keep you updated about the progress of the development.





The Hotel building looks great. Will wait for your next post again and hopefully you'll gonna post some photographs of "inside the hotel". your article is good. :)
Posted by: luxury hotels london | Wednesday, July 27, 2011 at 02:21 PM
@Ginny @Jade - don't worry in due time we will get inside.
Starwood, let me know when I can get in...
Posted by: Guillaume Thevenot | Thursday, October 21, 2010 at 10:30 PM
I want to see inside...
Posted by: ginny | Friday, October 08, 2010 at 02:41 AM
It's really beautiful and modern building, need to visit on occasion. Thanks for your blog.
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Posted by: Hojoday TonaBeach | Tuesday, September 21, 2010 at 10:35 AM
Can't wait to see this go up! Especially with a comparison to St. Martin's Lane. It's hard to top a good location- glad to see this one is well-situated.
I took a look at the location on the map- it's right around the corner from Jade Garden http://www.thepurplepassport.com/picks/London/Restaurant/jade-garden/ where there's a list & map of nearby places- good to know W hotel will be close to so many good eats, museums, shopping, etc... Like I said, location! location!
Thanks for keeping us updated!
Posted by: PurpleShanen | Tuesday, September 14, 2010 at 12:39 AM
Good going..!! i like your blog on hotels and waiting next to publish really appreciating..
Thanks for sharing this information...
Posted by: Hotels in Gurgaon | Tuesday, August 31, 2010 at 06:32 AM
Great job. This is nice post and thanks for sharing this post with us.
Posted by: Renta Car | Thursday, August 26, 2010 at 08:34 PM
very cool but i want to see inside
Posted by: jade | Thursday, August 26, 2010 at 08:19 AM
very cool but i want to see inside.
Posted by: jade | Thursday, August 26, 2010 at 08:18 AM
@Maria - no worries, not sure what you make such a statement though
@Pichlarn Fan, thanks. I keep you posted with development
Posted by: Guillaume Thevenot | Tuesday, August 24, 2010 at 06:49 AM
A real cool Building, hope they can open it just in time. Like it!
Posted by: Pichlarn Fan | Monday, August 23, 2010 at 04:09 PM
Fantastic submit once again mate. I believe you’ve hit the nail about the head there. It does not ought to be challenging yet mose men and women fail to recognize the basics.
Posted by: maria | Saturday, August 21, 2010 at 09:36 AM