First of all, I wish you all a Happy New Year.
I am glad we've turned the page of 2009. It was the thoughest year I have ever experienced as far as the hotel industry is concerned.
Besides the fact a lot of innovative online tools like Twitter, Vimeo, YouTube, Wordpress were made available to the hotel industry to dramatically embrace Web 2.0, Hotels still have doubts to implement these tools in their marketing strategy in 2010.
Time is running out.
Hotels who haven't tried to use these sites will be left behind unless they still have money to spend in heavy PR. Hotels who still have doubts over the power of social media have lost the plot in my mind. Hotels who complain that review sites give them a bad name because consumers leave bad comments about their stay have also lost the game we live in in the 21st century.
Thanksfully, I have seen last year a majority of hoteliers who are very keen to change things in the way they market their hotels (more recently in Dublin during a conference held in November 09). I have also met and discussed with talented "new kids on the block" who are willing to disrupt the online travel industry. Too many to mention, just have a look at the interviews I have made here and there.
2010 will be a promising year where things will get eventually back to normality. Whatever that means. Online technology changes so rapidly these days that whatever works for you today might not work in 6 months time. You constantly need to update yourself about what's new in social media and what you can use for the benefit of your business. Clearly 2009 was a major year for Twitter. And even within the hospitality industry, Twitter is known as a major social media tool to use from now on (even HEDNA uses it, would you believe it!).
As far as Hotel Blogs is concerned, I hope that you will still be interested about the content we create through comments, articles, video interviews, demos and so on. We are running now for the 4th year running. Something I would be keen to do is to bring more contributors to write on Hotel Blogs. Especially experts in countries. If you are interested let me know.
Last but not least, I would like to thank the support we had from our sponsors in 2009. You know who you are (check their sites on the right upper side of the site).
Thank you again for your loyal readership, your comments and your support.
Let's start with 2010 a fresh new decade of innovation within the hospitality industry!