Hotel Blogs - Let's talk about hotels: Travolution Summit 09 - The Future of User Generated Content (by TripAdvisor)

Tuesday, April 21, 2009

Travolution Summit 09 - The Future of User Generated Content (by TripAdvisor)

Marc Charron from TripAdvisor is on stage giving the latest figures the site has in terms of reviews (20M believe it or not).

TA tried 3 campaigns on the video sharing site YouTube with 3 different people. Did the Facebook application bring any revenue to TA? Not directly says Marc.

TA partners are Tour Operators (Kuoni, TUI, Virgin Holidays), hotel groups (Choice Hotels, Worldhotels), online travel agents (Lastminute.com) and even Tourism boards (Tourisme Alsace, VisitLondon, Visit Scotland).

Japanese site is growing with a partnership with the nationalized Japan Airlines.

DaoDao.com eg."to arrive" is the Chinese TripAdvisor website. This proves you can replicate a business elsewhere with the right partners and local staff.

Posted at 12:39 PM in Conferences | Permalink

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