With the actual economic crisis, most of the companies in the Leisure travel industry would tend to be very cautious about any extraordinary spending in marketing for the end of the year. But this doesn't apply to the hotel group One & Only who has launched yesterday one of the most expensive party for a hotel opening. Indeed, $20M has been spent this week to host the opening party of the much awaited hotel Atlantis The Palm in Dubai. Celebrity guests (probably paid for the event) were invited for this event like Kylie Minogue, Janet Jackson, Michael Jordan, Wesley Snipes and more.
The Atlantis The Palm takes inspiration from the original Atlantis hotel in the Bahamas opened many years ago (can anyone remember which year?).
Again, it features a fantastic aquatic park with apparently ten of thousands of sea creatures. I believe this park will probably put the Wadi Wadi water park in the shade for now.
Atlantis The Palm has been already categorized as a 7* hotel competing directly with the Burj Al Arab, property of Jumeirah.
The hotel has more than 1,300 rooms with about 60 suites. It also employs 550 chefs for all the restaurants units...Everything has been designed with a purpose that you don't need to go outside the resort for entertainment. And most of all, you are located at the top of the palm island that we have all seen on TV and even Google maps.
I will definitely pay a visit on my next trip to Dubai.
Looks incredible. It better be good for 20M though, right? Great blog, I like that you're dedicated exclusively to hotels. I also have a blog on a luxury hotel (in Mexico). Check it out if you get a chance! http://www.mypueblobonito.com
Cheers!
Chels
Posted by: Chelsea | Friday, November 21, 2008 at 05:41 PM
Hi Chelsea,
I know, isn't it incredible. Thanks for your kind words. Will check out your blog.
Guillaume
Posted by: Guillaume | Friday, November 21, 2008 at 07:22 PM
That's a crazy budget to work with for just an "opening party"!
Posted by: Danny Dang | Saturday, November 22, 2008 at 09:03 PM
I think Dubai is gearing up to bring in the Olympics to the Middle East for 2012 from London. Or else why would any country splash so exorbitantly on an opening ceremony. I think Dubai has started to believe that it has the financial muscle to stage the games in a better way compared to recession hit UK.
Posted by: Dubai Real Estate | Wednesday, December 03, 2008 at 12:55 PM
Dubai will always attract the rich and the famous with it is unique infra structure golden beaches and 365 days of sun shine with the largest selection of Hotels and resorts in the region
Posted by: Dubai Hotels | Wednesday, March 17, 2010 at 09:08 PM