Mistake #5
Hoteliers book their hotel on sites like booking.com and
post a review thinking they won’t get caught
Mistake #4
Hoteliers indicate their email address but it is hard to
read (can you see it?)
Mistake #3
Hoteliers would love that you get in touch with them but
they forget to leave their email address on their website
Mistake #2
Hoteliers keep ignoring TripAdvisor, Vinivi or VibeAgent reviews and don't respond to them
or any Britannia hotels really...
Mistake #1
Hoteliers forget to promote rate parity to their online
distribution channels and their own website
too many examples to quote...
Those tips for hoteliers are best practices for almost all service businesses on the web. Too often people design fancy web sites and omit even the most basic details when the real goal is to get your online customer to contact you offline so you can close the deal. People need to step back and practice K.I.S.S and they will see a huge return in their online sites.
Posted by: Cheap Vegas Hotels | Tuesday, August 26, 2008 at 12:00 AM
This is so true! If truth be known, there are many who are afraid of the interet or simply don't understand enough for it to benefit them.
The mentioned 'mistakes' are easily done, and even easier to rectify.
My suggestion to anyone looking to set up a website, is to spend a day looking at websites, noting what attracts them to the site, how easy it is to use, does it fulfill it's primary goal ie sale and design/build their site based on these findings.
With regards to rate parity, many booking engines like Expedia and Roomexdirect are conscious that hoteliers sell lower on other sites and will identify such sites.
With such an abundance of travel-related competition online, rate parity is important. Although other features will affect the actual conversion - SEO, site loyalty, value added incentives, imagery, reviews etc
Christina ; 0 )
Posted by: Christina - CGOnlineMarketing | Wednesday, December 10, 2008 at 10:58 AM