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I have found out that TUI Travel has created their page on YouTube. Don't you think this is a bit over the top?
Why on earth would you put your logo all over the place like this...
For such a big company with marketing resources, I don't understand how you can fail to be more clever than that in terms of embracing social media sites like YouTube. The page even comes almost unreadable. Anyway, we all make mistakes.
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They haven't missed the point, in fact they seem to get it more than most.
Check out almost any personal profile page on MySpace and you'll notice that they're all just as garish (if not worse). Repeating, birght backgrounds that make your text almost illegible seem to be par for the course.
MySpace users seem to relish this anarchy and hideous design.
So while TUI's design was probably a conscious choice to look MySpaceish (rather than a complete absence of thought as your post suggests) it was probably misguided, since most MySpace users on the young side of their target market. Older social networking users prefer cleaner sites like Facebook, which make their minimalistic design a selling point to MySpace style refugees.
Posted by: Joanne Woodward | Friday, May 23, 2008 at 03:28 AM
@Joanne: you imply a distinction between 'no thought' and 'allowing self-obsessed adolescents to do your thinking for you'. The two are indistinguishable...
;)
Posted by: Nathan Midgley | Friday, May 23, 2008 at 12:57 PM
What makes you think this is an official TuiTravel page?
Posted by: Richard Hartigan | Friday, May 23, 2008 at 10:27 PM
If it is a TUI attempt at breaking on to you tube then they might have been better looking at the My Travel attempt which is much better
http://www.youtube.com/user/pimpmytravel
Posted by: Darren Cronian | Monday, May 26, 2008 at 05:25 PM
Oh, and is Joanne the Jo who wrote the Thomson holidays blog? :)
Posted by: Darren Cronian | Monday, May 26, 2008 at 05:29 PM
Nathan: I'm no fan of the MySpace aesthetic, but today's 'self-obsessed adolescent' is tomorrow's cashed-up-and-looking-to-travel young professional. Any company that is at least trying to engage with a particular demographic on its own terms deserves some credit, even if the final execution leaves them looking like that daggy uncle who keeps making Arctic Monkeys references in some vain attempt to relate to the "youth".
Darren: No.
Posted by: Joanne Woodward | Tuesday, May 27, 2008 at 06:44 AM
Thanks to all for your comments.
@Joanne - Does really TUI Travel try to attract the teenager audience whilst doing this on YouTube? I personally doubt about this. Teenagers might be influencers in travel buying behavior from their parents but a video showing a travel rep only is a bit limited to attract this segment.
@Richard - you are right, maybe it's Thomas Cook who did it!
@Darren - didn't know about this MyTravel initiative
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