My question on LinkedIn...

I have posted 3 weeks ago a question on LinkedIn and I have received 19 answers. Thanks for all of you who took a bit of their precious time to give some relevant answers.

If you were about to invest into web 2.0 functionalities for your company website, which of these will you integrate first ? 1/ Blog 2/ RSS 3/ User Generated Content 4/ Community 5/ Wiki Thanks for your help.

LinkedIn allows you to rate the answers and also nominate the best answer you've received.

After much consideration, I have taken the answer from Tim Henthorn from TIG Global:

" Each of these technologies has their place in your customer communications and interactions.

A company blog is a great way to involve consumers in your product, but it does require a significant amount of maintenance. You must deliver regular, pertinent content in order to keep an audience of readers engaged.

RSS is a fantastic complement to your e-mail marketing strategy and tends to reach the same audience. It requires a similar amount of maintenance and content development.

User Generated Content can be captured on your own website and each of your partners' web sites via blog responses, e-mail and RSS responses, hotel reviews and a Knowledge Wiki. Many well known sites like TripAdvisor and TravelPost provide consumer directed services to increase user generated content surrounding a hotel.

The real power of Web 2.0 for the hotelier is leveraging content created within any one of these customer interaction vehicles into the other vehicles. For instance, create a topic and post it as a blog, then send it out via e-mail and RSS, and allow your customers or partners to respond to it. This builds the sense of community around your products and services and helps your customers know that you want their feedback and will do whatever you can to address their needs. Your aggregate learning can then be posted to a Knowledge Wiki for the benefit of all other customers and partners.

Community = Content + Interactions. Web 2.0 offers us new technologies to interact with our customers. Success will be created by finding people inside and outside your company that understand both how to create content around your hotel and how to use Web 2.0 technologies.

Best regards,
Tim Henthorn
TIG Global          "

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Comments

[hotels]

So often we hear about web 2.0 I think the biggest part of "web 2" has only the modern name.

"Web 2.0 offers us new technologies ..."
Which new technolodies. These technologies used to be implemented 10 years ago. But for Internet 10 years is not new, isn't it?

[Chris]

Great response from Tim--thanks for sharing this.